Priwatt set out to evolve from a D2C startup into an industry benchmark, requiring a brand presence that could scale with the company’s growth. The transformation involved building a cohesive design system, a conversion-focused UX framework and a clear visual language supported by an SEO-optimised content structure.

For more than three years as design partner, I'm working closely with the in-house development team and leading the design department to ensure consistent, high-quality output across social campaigns, interfaces and communication. This ongoing collaboration has contributed to Priwatt receiving a Red Dot award for its brand & identity.