priwatt

Creative Direction

2024/2025

As Lead Designer, I am guidiung Damar’s work as Priwatt’s embedded design team, continuously evolving the brand and digital presence in line with the company’s rapid growth. Priwatt, a German energy company, is transitioning from a balcony solar supplier to a full-scale ecosystem with the goal of decentralizing sustainable energy for every household.

Web & E-Commerce

Turning complexity into clarity

The challenge was to make solar feel simple, desirable, and accessible. We translated a highly technical product into a design system that feels light, empowering, and intuitive. The experience was shaped through continuous CRO testing and iteration.

Brand Challenge

Turning a solar product into a lifestyle brand.

As Priwatt scaled, its brand needed to grow with it. What began as a startup with a practical product now required a more emotional, trusted, and system-based presence — across web, retail, and communication. The challenge was to reflect the shift from “buy a solar kit” to “join a renewable lifestyle.”

Campaign & Content Support

Bringing consistency to every channel.

We supported key launches (e.g. new storage products, landing pages, seasonal campaigns) and helped establish a consistent design voice across social media, performance marketing, and packaging.