I led the creative direction at Damar for the strategic and visual foundation of build:base — a company redefining modular architecture through flexibility and spatial clarity. The design system, spanning brand identity and investor materials, communicates adaptability, openness, and architectural intelligence.
Strategic Foundation
Precision-built. Personally delivered.
We defined a clear positioning: Build:base is not just a construction provider — it's a partner that transforms your plans into real, meaningful spaces. The brand promise is simple but bold: “An inspiring, stress-free building experience.”
Brand Personality
Build:base speaks clearly, competently, and with purpose.
The Build:base voice is warm and professional, always approachable, never distant. We avoid jargon and keep things human. From initial consultation to completion, the brand tone builds trust and excitement around every project phase.
Creative Direction
Damar Studios
Brand Design
Florian Löffler, Asdren Beqiri, Nora Bislimi
Brand Strategy
Natalie Ehring (Brand Factory SENSES)
Project Management
Elisa Maxhuni
Copyright © 2024 Florian Löffler. All Rights Reserved.